Traffic

Here is where all traffic to your release and multimedia assets are broken out and displayed, in an at-a-glance stat tile summary format.

• Release Views & Hits  -- Views of your release on our websites and our network.  These are broken out into the following types:
  • Media Views -- Views from PR Newswire's media channel, PR Newswire for Journalists*
  • Public Views -- Views from PR Newswire websites and media outlets that posted your release..
    • Partner Site/Mobile Apps Views – Views are calculated from PR Newswire content partner sites and mobile apps.
  • Web Crawler Hits -- The number of times your release was crawled by a search engine robot or other web crawler on our website
• Impressions - Impressions indicate how often your press releases have appeared in websites or mobile apps through user search and newsfeeds, etc. Due to the confidentiality and openness of cooperative media and Internet content platforms, this report can only count data that is open to the public and allowed to be counted. Data is currently available only for releases posted to Mainland China.
• Multimedia Views & Engagement -- The total number of views, plays and downloads of assets distributed with your release.
  • Image Views -- Views of images with this release    
  • Video Views  -- The number of times your video was viewed.

See when the traffic to your release occurred.  You can remove any traffic category from the legend to drill down to the traffic source that you most want to see.

See the media outlets from which credentialed journalists have viewed your release from PR Newswire for Journalists.

See views to your release from the partner sites who form part of PR Newswire's online syndication network.

See where your traffic originated, whether from search engines, social networks, direct or from other sources.

• Direct -- when a visitor types in the URL or followed a bookmark, or when there is no referrer information.
• Search Engines - shows you views to your release derived directly from a search engine query
• Social Media -- shows you views to your release from social shares
• Our Sites -- shows you views to your release from prnewswire.com, prnewswire.co.uk, prnasia.com or newswire.ca, most often from site search
• Other Sites -- Views to your release from any of the large number of websites forming part of PR Newswire's syndication network.

See where views to your video occurred.

See how many views your images get with your release and our image archive, photos.prnewswire.com.  Note that Image Views may also include hits from search engines and other web crawlers.

Information provided:

• Image thumbnail
• Caption
• Image Archive (where the image was posted)
• Views with this Release
• All Image Views 

How far back do image views go?

• Image view data is available starting from July 1, 2013.

Why is the download information for my photos characterized as "media downloads"? Does the download information reflect journalist activity?

• Yes.  All photo download information is pulled from PR Newswire's award -winning media site PR Newswire for Journalists. Visibility Reports do not yet display photo download information from PR Newswire's public site, prnewswire.com.

Why do I sometimes see low download numbers for my photos?

• This is because the download information available in Visibility Reports currently only reflects media download activity.  Members of the public can currently see your photo on prnewswire.com, but we are not yet tracking downloads from this site.

What are the sources for image views in my releases?

• Views to your images can come from many sources:  from all PR Newswire web sites (both mobile and regional), from third party web sites which form part of PR Newswire's online syndication network, from PR Newswire for Journalists, and from RSS feeds. Additionally image views may come from Newscom and from PR Newswire's Photo Archive.

Why do I see so many more cumulative views to my images than views to the image with my release?

• There are many reasons why some images have very high numbers of cumulative views.   First off, your PR Newswire photo can be displayed in many more places than just the release page on PR Newswire.com.  It can be featured on PR Newswire's home page in a photo carousel, on various industry or "browse release" pages, or the photo could have been included in any number of relevant RSS feeds subscribed to by either consumers or media.  Additionally, it could be that you have used the same image with other releases, either before or after the release you are currently viewing in your report.  Finally, a number of views to your photo, independent of the news release itself, may have derived from media viewing the image on PR Newswire's photo archive, or consumers viewing the image on any of the sites in PR Newswire's online syndication network.