Audience

Detailed Breakdown of Features

Average potential audience: ​This number refers to the potential number of viewers exposed to your total pickup. Average potential audience is calculated by adding up audience and follower numbers of all postings (each site is included only once) and dividing by the total number of pickups:  

For online sites – the average number of visitors (obtained from audience data providers) that frequent each online site that has posted your news. Visibility Reports utilizes data from the following sources:

• ​Siteworthtraffic, an internet analytics company that provides site audience in a visitors/month format.​
• Cision Digital Reach*, a proprietary methodology created by Cision to measure the reach of online media outlets that post our news. Reported in a visitors/month format. In most places, this will have been replaced by SimilarWeb as of April 25, 2020. 
• SimilarWeb*: SimilarWeb provides metrics for Unique Monthly Visitors from desktop and mobile users. This data is updated monthly.
• Alexa, an American web traffic analysis company.

As of April 25, 2020 PR Newswire replaced Cision Digital Reach with a 3rd party data provider and industry leader: SimilarWeb. Customers should expect an overall change in Average Potential Audience with this change. Some outlets will be displaying a drop in Potential Audience while others may increase. While Cision Digital Reach included reach data that only included UVPM, SimilarWeb is purely based on Unique Visitors per Month (UVPM) for both desktop and mobile users. The benefits of this replacement include improved timeliness, accuracy and transparency of data. Most outlets will be updated the first week of each month.

Where views to your release originated.

• Interactive map breaks out views by type (media, organization, all views), and by region.  

See the details of each media outlet from PR Newswire for Journalists, from which a journalist viewed your release.  This table displays: 

• Media outlet name
• Media outlet industry
• Media Type
• Media Location
• Number of views from journalists working from this media organization
• Total number of media views to your release from PR Newswire for Journalists.

Click the See Details link in the Journalist widget to view detailed Journalist data. The number shown in bracket next to Journalist data represents the total count of credentialed journalists subscribed. These are journalists who received your release via email, sourced from our proprietary channel, PR Newswire for Journalists.

PR Newswire distributes your press release to the Associated Press, a global news network that reaches a wide range of media platforms.
 

• This section will only appear if your release was sent through the U.S. wire.
• Associated Press Outlets shows the total number of outlets where your press release was distributed.