Pickup

Detailed Breakdown of Features

Pickup answers the question:  Which outlets handles picked up the full text-posting of my news release.

• Total pickup:  Defined as all relevant media placements and influencer interaction around your content, consisting of either exact match pickup from the online media that we monitor your release.
  • Exact matches are full text posting of the press release in the online media that we monitor.
  • Terminals are screenshots captured from private media terminals or sites without an available web link.
  • Earned Media are organic pickups that originate from your press release that are manually curated and added by the APAC CS team.
• Average potential audience: ​This number refers to the potential number of viewers exposed to your total pickup. Average potential audience is calculated by adding up audience and follower numbers of all postings (each site is included only once) and dividing by the total number of pickups:  
  • For online sites – the average number of visitors (obtained from audience data providers) that frequent each online site that has posted your news. Visibility Reports utilizes data from the following sources:
    • ​Siteworthtraffic, an internet analytics company that provides site audience in a visitors/month format.​
    • Cision Digital Reach*, a proprietary methodology created by Cision to measure the reach of online media outlets that post our news. Reported in a visitors/month format. In most places, this will have been replaced by SimilarWeb as of April 25, 2020. 
    • SimilarWeb*: SimilarWeb provides metrics for Unique Monthly Visitors from desktop and mobile users. This data is updated monthly.
    • Alexa, an American web traffic analysis company.
  • * As of April 25, 2020 PR Newswire replaced Cision Digital Reach with a 3rd party data provider and industry leader: SimilarWeb. Customers should expect an overall change in Average Potential Audience with this change. Some outlets will be displaying a drop in Potential Audience while others may increase. While Cision Digital Reach included reach data that only included UVPM, SimilarWeb is purely based on Unique Visitors per Month (UVPM) for both desktop and mobile users. The benefits of this replacement include improved timeliness, accuracy and transparency of data. Most outlets will be updated the first week of each month.

How Pickup is calculated:

The Pickup number shown here reflects the total count of relevant placements where your release appeared. To view the full list of placements, go to Total Pickup, which includes exact match, earned media, terminals.

Total Pickup

See all pickup broken out by day since your content was distributed.

Pickup over time

See a breakout of the type of outlet that picked up your release -- whether it be broadcast media, newspapers, Twitter, news and information services, trade pubs or other.

See also a breakdown of these outlets by industry.

Total pickup by source type and industry

Exact match are full text posting of your press release in the online media that we monitor. A tabbed view is available with Top Outlets and All. The Top Outlets tab displays outlets ranked by maximum potential audience, while the All tab provides the complete list of exact placements, showing all sites that published the full text of the press release.

Exact Match

Screenshots of your pickup will be provided wherever possible, primarily Asia-Pacific based media outlets at this time. To view screenshots, click on the screenshot hyperlink/image icon located with the outlet information of the pickup.

To export a report that includes screenshots, go to Export Menu on Pickup tab and choose “PDF All Screenshots” 

Terminals are screenshots captured from private media terminals or sites without an available web link.

• If your terminals pickup numbers more than 10, click on "View all Terminals" to see complete list. 

Earned Media are organic pickups that originate from your press release that are manually curated and added by the APAC Customer Service team.

• If your earned media pickup numbers more than 10, click on "View all Earned Media" to see complete list.